At first glance it might seem like the tip of an iceberg, but going down with your eyes you will discover the sad image of a plastic bag floating on the water. This is the symbol of the campaign launched by National Geographic entitled Planet or Plastic ?, against the abuse of plastic material that today dominates every aspect of daily life, a symbol of the enormous ecological problem that is affecting the entire planet.
A problem that could not leave an indifferent company such as So.Di.Co, ethically responsible, proudly anchored in corporate values that envisage the use of products from organic, Italian agriculture, respecting the well-being and health of people and environment.
The vocation to nature, to organic is an integral part of the DNA of the Naturaverde Bio brand of the So.Di.Co group which, through continuous research and innovation, with the support of a corporate Quality Management System and with the commitment and dedication every employee’s daily life, has managed to build a 100% natural and eco-friendly microcosm even in a difficult area such as cosmetics. An important pilot project conducted with the Naturaverde Bio organic make-up line, designed with 100% natural formulations and organic extracts, CCPB certified entirely made in Italy. To complete the project and in support of the company’s deep respect for the environment, there is the study and use of fully recyclable packaging. The packaging of Naturaverde Bio organic make-up cosmetics is mainly made of cardboard: the use of plastic material is reduced to a minimum and refers only to those elements that can compromise the functionality of the product itself.
The packaging of Naturaverde Bio make-up is as recyclable as possible and allows you to easily manage the differentiation of waste with the few functional plastic elements of the product. The material dedicated to packaging is reduced to a minimum: in this way less cardboard is used and consequently the energy necessary for its production, transport, management and finally disposal is reduced.
The recyclable cardboard packs of Naturaverde Bio organic make-up are produced with materials that are not harmful to human health and the environment and continue to perform their primary protective function, synonymous with hygiene and cosmetic quality.
It is an action of deep awareness that So.Di.Co. with Naturaverde Bio wants to undertake towards the consumer who goes beyond the great health benefits of using organic cosmetics: the challenge is to generate awareness of the huge amount of waste produced and the need for responsible and respectful disposal nature. In practice, it is a question of generating attention to the environmental sustainability of cosmetics that are used daily, a concept that covers the entire life cycle and every component of the cosmetic, including packaging.
The choice of a recyclable packaging is the right end of a life cycle thought sustainable from the beginning: from the choice of raw materials to production, from transport to consumption and to the disposal of packaging and waste.
